E-commerce due September 21, 2018

A local retail chain has decided to expand into e-commerce. Help organize their products and adapt their in-store experience and brand for the web.

Bear in mind that the retail store you are assigned to may already have an e-commerce platform, but we’d like you to focus on designing your own platform without taking the current one into account.

Setup

• Teams of 3-4
• 3 class days

Materials

• Sketch
• Invision
• Google Slides or Keynote Presentation

Target Device

• Desktop website (responsiveness is a plus)

Requirements

• In-person visit to the local retail store in order to get a feel for the needs and behaviors of users
• Mid-fidelity click-through prototype (focus is on information architecture and user flow)
• User flow for discovery of a product
• User flow for the checkout and purchase process
• Clear hierarchy and organization of product content
• Evaluate your design against heuristics and CRAP principles
• Provide evidence for key decisions through research and testing

Nice to Have

• Responsiveness
• Hi-fidelity screens

Presentation (6 minutes)

Your will have 6 minutes to summarize your work. We should get a strong sense of:

• The problem and the user(s)
• Findings from research and how these informed your design
• Your design, including a prototype
• Next steps and learnings

Tips

• Make use of card sorting to help determine the logical organization of the products
• Devise a plan of attack
• Timebox your work
• Get feedback early & often
• Iterate
• Perfect is the enemy of good
• Document your work and add it to your group folder on the Google Drive
• Build out your presentation deck as you go
• Work fast; have fun